WSI is hard at work on a local Search Engine Optimization project for a Colorado Springs used car dealership. The Car Show, Inc. is a family owned and operated dealership that has been offering unsurpassed service to the community since 1987. They specialize in selling pre-owned cars, trucks and motorcycles as well as carrying both new and used RVs. They are very proud to have been chosen “Quality Dealer of the Year” by the Colorado Independent Auto Dealers Association (CIADA).
The keyword research for The Car Show pointed to seven relevant primary keywords and stems totaling nearly 6,000 searches per month. New copy was written for six existing pages and one new page to reflect the new keywords and provide more content on several of the pages. We are now in the process of completing the on-page optimization as well as setting up blog sites and other social media strategies for the ongoing off-page initiative.
As part of the off-page optimization we will be using Google+, Blogger, WordPress, Tumblr, FaceBook and pointing links to an onsite blog to get the word out about The Car Show as a one-stop shopping destination for all kinds of vehicles. In addition, an account will be opened with a powerful review site to generate even more links to the site.
In parallel with the SEO project, The Car Show, Inc. has also engaged WSI to develop and manage a pay per click campaign. The PPC campaign has already generated significant new leads for the business and is providing insights that are valuable to the other marketing initiatives.
WSI is the world leader in Internet marketing, Web development and Web design. Our global network of Digital Marketing Consultants in over 80 countries is the largest of its kind. A WSI internet marketing consultation starts with determining how to profitably generate more leads and customers for your business. Contact WSI for a free lead generation consultation today.