WSI Engaged by ECO Finishing for Local SEO

ECO Finishing is a family owned Metal Finishing company in Minneapolis that provides a range of plating services, including:

  • Zinc Plating
  • Anodizing Aluminum
  • Nickel Plating
  • Electroless Nickel
  • Copper Plating
  • Passivation
  • Black Oxide
  • Phosphate Coating
  • Hard Coat Anodization
  • Chemical Conversion Coatings

WSI has successfully helped many industrial, B2B clients successfully rank for the processes and services that they provide, resulting in improved pipelines and more stability for the businesses. In this particular case, the client was not ranking for any of the targeted keyword phrases but is now in the top 5 for all. This is leading to new clients on a regular basis for the business.

WSI Digital Marketing 3

The process was to engage in detailed keyword research, followed by on page optimization of existing pages as well as the creation of approximately 10 new pages. The client wanted to continue to use the existing website, and therefore we saved the expense of new site design and development by causing the existing site to rank. Off page optimization has included the establishment of BlogSpot and WordPress blogs, as well as several local directory submissions and the establishment of social media accounts. Regular reporting through google analytics and other platforms is key to understanding visitor behaviors and demonstrates that a significant increase in organic traffic has resulted from the effort.

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