Eagle Mountain Products, is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets.
WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very happy client.
Phase two of the SEO, which began in June of 2014, is focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages have now been optimized with new URLs, Title Tags and Meta Descriptions.
Some examples of the category and sub-category pages are shown below:
Preliminary analysis indicates that organic entrances through the optimized pages have nearly tripled since implementation. For the balance of the year, additional off page optimization including blogs at Tumblr, WordPress, Blogger as well as Google+ posts and organic link building will likely accelerate these trends.