What is SEO and How Does it Work?

Search Engine Optimization (SEO) is a methodology used to increase the visibility of your site and the site’s individual pages relevant to both the search engine user and the search engine. In simple terms, SEO is the process of increasing your site’s presence in search engines such as Google, Yahoo, and Bing so that it can gain higher search engine rankings when keywords correlated to your business are searched.

SEO - Search Engine Optimization is growing

SEO is essentially focused on three activities that include, creating quality content, building high-quality inbound links, and analyzing and adjusting results accordingly. To understand how SEO works, it is important first to comprehend how search engines work. Here are the three ways a search engine utilizes to locate a search query.


A search engine searches the internet and documents its finding by crawling through web pages in order to create a library (index) that will be searched. Search engines achieve this by sending millions of programs commonly known as robots or spiders.


Secondly, the search engine organizes all the collected information in an index or library.


Lastly, all the information searched is brought together to select the best possible solution out the ones available. The search engine achieves this by the use of a mathematical method used to solve highly complex problems known as an algorithm. Algorithms are very important to search engines as they help choose specific keywords and pull the most excellent sites from the entire index.

How SEO works

SEO Content

Site Stability

The stability of a website is evaluated and analyzed by how easy it is for spiders to navigate, how fast the site loads, the length of the URLs, and whether they contain the specific keywords.


A website’s content is what drives traffic and search engine ranking. Content is analyzed for quality, relevant keywords and phrases, the number of visits and the site’s popularity.


Meta-tags are simply part of the overall success of SEO. A website’s strength is evaluated by examining the relevance of the meta-tags and the titles. Search engines titles and Meta-descriptions as an outline of the sites content.

While these are just the basics of SEO, there is a lot more WSI Connect can do for you. Contact us today, and we will help you lay a SEO strategy that will increase your sites visibility, traffic, conversion rates, and improved customer experience.

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