It’s a story of growth, strong measurable increases in targeted actionable leads, which have directly translated into higher sales and increased market share for Group 1 Hyundai. This is the kind of relationship that WSI consultants worldwide are keen to forge with brand focussed car dealers, because we have proven experience in this industry and we understand the value we can unlock for car dealers, particularly those that operate on a national level. Today Group 1 Hyundai reaps the rewards of a positive online business presence, one which has enabled them to unlock a “digital sales floor” that is open to South Africans across the country. Because of this Group 1 Hyundai has been able to consistently:
- Sell more new cars, locally and nationally
- Increase newsletter subscriptions
- Improve customer communication
- Increase upsell opportunities
- Capitalise on new and repeat website traffic to sell used cars
- Cross-sell other automotive brands in the Group 1 stable as they expand
WSI was able to achieve this thanks to our dedicated team of industry professionals that helped rebuild the site during the early part of 2014. Our integrated approach to website rebuilds encompasses everything from website architecture (including wireframes), SEO optimised content, conversion optimised responsive design and development. To add to this, WSI delivers the following digital marketing services:
- Adaptive Search Engine Optimisation (ASEO)
- Paid Search Marketing (PPC) to boost short-term website traffic
- Email marketing to increase top of mind awareness with an existing customer base
- Social media management to help increase brand awareness and credibility
What Makes Group 1 Hyundai Different?
Group 1 Hyundai prides itself on their outstanding sales and aftersales service to customers in the areas surrounding their Midrand and Knysna Hyundai dealerships, as well as their ever expanding group of loyal national customers.
The Way Forward
With a working relationship that is growing stronger by the day WSI is looking forward to playing an integral part in Group 1 Hyundai’s continued growth. This means that we will be providing them with everything from the implementation of best practise onsite SEO strategies to an off site digital marketing approach that includes blogs, directory listings, social media posts, content syndication and PR opportunities. The blogs will be syndicated to Tumblr, WordPress, Blogger, Google+. All of these tried and tested digital marketing processes will be used to drive future page growth on principle model ranges such as the:
To ensure that these strategies continuously reap the best possible online marketing rewards, WSI analyses key performance indicators and prepares regular transparent marketing reports that ensure that Group 1 Hyundai are aware of what their return on marketing investment is on a month to month basis. WSI looks forward to improving Group 1 Hyundai’s digital marketing results even further in the future.
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