Well known West Los Angeles psychiatrist Katherine Watkins, MD, has recently retained WSI to implement a digital marketing strategy on behalf of her practice. WSI developed a website for the practice in 2014 in order to project an image that truly reflected her professionalism.
During the development of the website, KatherineWatkinsMD.com, WSI licensed on behalf of the practice, the rights to photographic images from renowned nature photographer Jim Brendenburg. The images on the website communicate a feeling of serenity that patients strive for in therapy.
The current phase of work on behalf of the practice will involve search engine optimization for the key phrases “psychiatrist West Los Angeles,” “psychiatrist Beverly Hills,” “psychiatrist Santa Monica” and “psychiatrist Culver City.”
In addition to managing her private practice, the doctor is a senior scientist at the RAND Corporation. In that capacity, she conducts mental health policy research and writes about how our country can improve the quality of mental health and substance abuse treatment. Her writings in particular will help with WSI’s search engine optimization campaign as it will form the foundation of additional content to be added to the website, and to blog posts at Blogger, WordPress, and Tumblr. These off-site blog posts will focus on the doctor’s expertise with anxiety, depression, bipolar disorders, ADD and women’s mental health.
In the months ahead, WSI plans to analyze the effectiveness of the search engine optimization campaign and complement that with social posts on the practice’s Google Plus page.
WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Founded in 1995, at the birth of the Internet, we have always been, and always will be an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.
This blog originally appeared on http://www.wsiepro.com/west-los-angeles-psychiatrist/