Fortis Telecom, a Sacramento area telecommunications company has engaged WSI to implement an SEO program to promote their 3 key services – High Speed Internet, VoIP, and IT Services. The goal of the engagement is to improve their online presence, improve lead generation, and automate the flow of leads into Salesforce.
WSI has optimized 8 pages so far focusing on carefully selected keywords that describe Fortis Telecom and its 3 key service offerings. Since some of the Fortis services are targeted toward local businesses, such as their IT Services, WSI will be optimizing additional pages that are geo-modified for local search to improve rankings in target cities where they offer those services. Below are some example pages from the initial SEO implementation:
WSI also optimized Fortis Telecom’s home page, and set up tracking to measure the results. The tracking will measure links to the new SEO pages, rankings on the selected keywords, organic visitors to the new SEO pages, as well as lead tracking and conversions. Lead tracking includes form submissions, as well as phone calls from organic visitors.
In addition, WSI implemented a WordPress-to-Salesforce integration which sends all leads captured on the website into salesforce.com where they can be managed by the sales team at Fortis. This integration is key to filling their funnel with active leads, and provides for database segmentation by area of interest.
Off page optimization has just been completed which not only focused on Facebook, Twitter, and Google+, but additionally included LinkedIn to support their B2B presence. The off page optimization plan includes ongoing content creation and syndication on a monthly basis. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, and Blogger.
About Fortis Telecom: Fortis Telecom is a full-service communications provider offering High Speed Internet, VoIP, and managed IT Services. Their hosted VoIP phone service utilizes proprietary software and fixed wireless technology to provide a cost-effective alternative to traditional land based services. Their High Speed Internet business broadband is several times faster than T1 and DSL lines and equivalent to cable company internet speeds. They recently purchased Creative Networks Solutions and now offer managed IT services across the greater Sacramento area.
This post originally appeared: http://www.wsicybersmart.com/sacramento-area-telecom-company-engages-wsi-seo/