WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico. For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity, and whole student life. ENMU serves students of traditional age, adult learners, and organizations through undergraduate and graduate programs.
As with all SEO projects, WSI’s first step is deep keyword research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.
You can see how we accomplished this by visiting the 10 degree pages here:
Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November. This involves creating content with relevant links on various third-party websites to improve their page rank. This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.
Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not. These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics. We are expecting to see a significant increase all of these KPI’s as the implementation progresses.
As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.
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