AZ Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover!
AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success!
They came to eSpark Marketing with two specific goals for their online presence:
- Higher visibility in SERP for their variety of services both held at their Phoenix gym and at owners’ homes.
- Increase student enrollment for their “how to become a dog trainer” classes!
Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona – the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry.
Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training, and improved analytics reporting.
That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr, WordPress or Weebly.
This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/