WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US.
MorningStar Senior Living provides various living options such as independent living, assisted living, memory care and respite care in 20 communities across six states. They strive to create a true home where residents can enjoy their retirement years as carefree as possible. Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.
After continued success with the first several MorningStar communities, WSI has now provided SEO for nine communities in four states. Recent efforts include MorningStar of Boulder, MorningStar of Sparks, and MorningStar at Jordan.
See examples of the on-page optimization here:
The off-page optimization is ongoing for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts for several communities. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy. See examples of some of the blogging activity on Tumblr, WordPress, Weebly and Blogger.
These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.