Alliance Physical Therapy Partners, LLC, a Florida-based acquisition company has engaged WSI to implement an SEO program designed to attract growth-minded physical therapy practice owners to its web site. Alliance is backed by GPB Capital, a New York based global asset management firm with a focus on income-producing private equity. GPB provides their portfolio company operators with the strategic planning, managerial insight, and capital needed to enable strong businesses to achieve new levels of growth and profitability.
The SEO implementation covers 20 keywords that focus on what physical therapists might be searching for if they are looking to grow, sell or improve their practice. The following pages are covered in this phase of the implementation:
WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 12 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.
Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. As this effort unfolds, Alliance expects to see their brand at the top of the results for all keywords
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